Heap
Autocapture product analytics platform that records all user interactions without manual instrumentation. Developers use it for retroactive analysis — ask questions about behavior that happened before you defined the event.
Overview
| Category | Analytics |
| Compliance | SOC2, GDPR |
| Self-Hostable | No |
| On-Prem | No |
| Best For | startup, growth, enterprise |
| Last Verified | 2026-02-18 |
Strengths & Weaknesses
Strengths:- dx
- customization
- Autocapture increases data volume and cost
- Less control over event taxonomy than manual instrumentation
- UI can feel complex for simple use cases
When to Use
Best when:- Want analytics without upfront instrumentation work
- Need retroactive event analysis
- Product teams want self-serve insights
- Need strict event schema governance
- Very high-traffic consumer app (cost scales with sessions)
- Prefer code-first instrumentation