Amplitude

Digital analytics platform combining feature flags with comprehensive product analytics and experimentation. Provides unified feature management with direct integration to user behavior data, allowing teams to measure feature impact without context switching.

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Overview

Category	Analytics
Self-Hostable	No
On-Prem	No
Best For	growth, enterprise
Last Verified	2026-02-13

Pricing

Model	tiered
Free Tier	10K MTUs, up to 10M events Basic features only Limited customer support
Unit Price	$0.049 / MTUs
Source	pricing page

Plans

Plan	Monthly	Yearly	Includes
Starter	$0	$0	10K MTUs, up to 10M events, Out-of-the-box analytics, Session Replay, Unlimited feature flags, Web Experimentation, AI Feedback, Unlimited sources and destinations
Plus	$49	$582	Up to 300K MTUs, Unlimited product analytics, Behavioral cohorts, Feature tagging, Segmentation for Web Experimentation, Custom audiences and syncs, Online customer support
Growth	$0	$0	Custom MTU or Event volume, Advanced behavioral analysis, Causal insights and monitoring, Feature Experimentation, Code editor for Web Experimentation, Real-time streaming and syncs, Predictive audiences
Enterprise	$0	$0	Custom MTU or Event volume, Cross-product analysis, Advanced data and permission controls, Mutual exclusion groups for A/B tests, Multi-armed bandit experiments, Predictive audiences, Assigned account manager

Strengths & Weaknesses

Strengths:

reliability
support
performance

When to Use

Best when:

analytics integration critical
measuring feature impact
product teams need unified platform

Avoid if:

standalone flag management only
data privacy concerns
cost-sensitive teams

Alternatives

posthog, launchdarkly, split