OneSignal
OneSignal is an intelligent customer engagement platform delivering push notifications, email, SMS/RCS, in-app messages, and live activities across web, mobile, and desktop. Developers use it for multi-channel user onboarding, engagement, and retention at scale with AI-driven personalization and journey automation.
Overview
| Category | Sms |
| Compliance | SOC2, GDPR, HIPAA, ISO27001 |
| Self-Hostable | No |
| On-Prem | No |
| Best For | startup, growth, enterprise |
| Last Verified | 2026-02-13 |
Pricing
| Model | tiered |
| Free Tier | 10,000/mo Free Email Sends, Unlimited Mobile Push Sends, Journeys Workflows
|
| Unit Price | $0.012 / MAU |
| Source | pricing page |
Plans
| Plan | Monthly | Yearly | Includes |
|---|---|---|---|
| Free | $0 | $0 | Free access to all channels, 10,000/mo Free Email Sends, Unlimited Mobile Push Sends, Journeys Workflows, GDPR Compliant, A/B Testing |
| Growth | $19 | $0 | 20,000/mo Free Email Sends, Advanced In-App Messaging, Journeys Branching, Intelligent Delivery, Expanded Integrations |
| Professional | $0 | $0 | 24/7 Prioritized Support, CSV Exports, Advanced Journeys, Advanced Personalization, Custom Outcome Tracking |
| Enterprise | $0 | $0 | Frequency Capping, Full Live Activities Access, Security/Legal Package + SLA, Dedicated Success Manager, Advanced User Permissions |
Strengths & Weaknesses
Strengths:- reliability
- support
- customization
- dx
- steep learning curve for advanced features
- pricing scales with MAU volume ($0.012/MAU) can escalate quickly
- webhook retry logic is limited
- free tier email send limits (10k-20k/mo) may constrain early-stage projects
When to Use
Best when:- multi-channel customer journeys (push+email+SMS+in-app)
- high-volume messaging at scale with MAU-based pricing
- need advanced segmentation and personalization
- building retention-focused campaigns with AI-driven optimization
- need unified journey orchestration
- need exclusively single-channel (push-only) solution
- tight budget with minimal user base
- strict on-premises or self-hosted requirements
- need email-only provider (multi-channel tie-in forces higher costs)