MessageBird
Bird (formerly MessageBird) is an AI-powered customer engagement platform providing omnichannel messaging, data orchestration, and marketing automation. Developers use it to unify customer data across email, SMS, WhatsApp, and other channels while automating personalized customer journeys at enterprise scale.
Overview
| Category | Media |
| Compliance | SOC2, GDPR, ISO27001 |
| Self-Hostable | No |
| On-Prem | No |
| Best For | startup, growth, enterprise |
| Last Verified | 2026-02-13 |
Pricing
| Model | usage |
| Free Tier | 1000 messages for email, no fees for the first 20 messages.- Limited to initial low volume messages.
- Service features may not be available in free tier.
|
| Unit Price | $1.5 / 1,000 messages |
| Source | pricing page |
Plans
| Plan | Monthly | Yearly | Includes |
|---|
| Pay as you go | $0 | $0 | All channels except Apple Messages, Full Automation Suite, Unlimited usage, Suite of APIs, no branded Bird footer on marketing emails. |
| Monthly Targeted Contacts | $0 | $0 | Everything in PAYG, plus Bird branded footer removal, overage allowed, lower SMS rates. |
| Enterprise | $0 | $0 | Everything in Bundle, plus custom volume pricing, SSO, multiple workspaces, dedicated support, Apple Messages, Technical Account Manager, SLA guarantees. |
Strengths & Weaknesses
Strengths:- reliability
- customization
- support
Weaknesses:- pricing structure unclear beyond per-1000-message unit rate
- free tier severely limited (1000 email or 20 SMS messages)
- enterprise features and volume pricing require sales contact
- Apple Messages only available on Enterprise plan
When to Use
Best when:- need multi-channel messaging orchestration
- require global SMS coverage with high deliverability (94.4% documented)
- need AI-powered personalization and marketing automation
- building unified customer data platforms
- require enterprise-grade infrastructure and SLA guarantees
Avoid if:- budget-conscious on low-volume SMS only
- need self-hosted or on-premises solution
- only need basic SMS without marketing automation
- require Apple Messages support on non-Enterprise plans