Plausible
Lightweight, privacy-focused web analytics. No cookies, GDPR-compliant by default, open-source. A simple alternative to Google Analytics for teams that want traffic insights without invasive tracking.
Overview
| Category | Analytics |
| Compliance | GDPR |
| Self-Hostable | Yes |
| On-Prem | No |
| Best For | hobby, startup |
| Last Verified | 2026-02-18 |
Strengths & Weaknesses
Strengths:- dx
- cost
- security
- No product analytics (funnels, cohorts, user-level tracking)
- Limited to web — no mobile SDK
- Smaller feature set than full analytics platforms
When to Use
Best when:- Privacy-first web analytics
- Want to drop Google Analytics
- Simple traffic dashboard without complexity
- Need product analytics with user-level tracking
- Need mobile app analytics
- Need advanced funnels/cohorts/retention analysis